- high-involvement products
- 1) марк. = specialty goods2) марк. = shopping goods
Англо-русский экономический словарь.
high-involvement products
Смотреть что такое "high-involvement products" в других словарях:
high-involvement product — A product that involves the consumer in taking time and trouble before deciding on a purchase. This will include looking in several catalogues, shops, etc. , to compare prices and the products themselves. High involvement products include such… … Big dictionary of business and management
Low involvement products — Der Begriff Involvement stammt aus der Psychologie und wird häufig nur noch im Marketing Zusammenhang gebraucht. Dort wird in high und low Involvement Produkte unterschieden. Das Involvement bezeichnet die Ich Beteiligung eines Rezipienten… … Deutsch Wikipedia
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low-involvement product — A product that involves the consumer in little or no trouble or deliberation when making a purchase. Such products are invariably cheap; manufacturers try to make them more interesting and appealing by means of advertising with the intention of… … Big dictionary of business and management
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Tropicana Products — is an American based company, and was founded in 1947 by Anthony T. Rossi in Bradenton, Florida, U.S.A. Since 1998, it has been owned by PepsiCo, Inc. Tropicana s headquarters are in Chicago, Illinois. Contents 1 History … Wikipedia
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